Feyza S. Polat

Marketing Director with a passion for digital marketing and design, experienced in building brands, leading digital campaigns, and using data to drive engagement, conversions, and long-term growth. Brings a creative yet strategic approach to every project, with a proven track record across the automotive, healthcare, and retail sectors.

• Boosting fleet accounts by 103% by implementing B2B sales strategy.

• Achieved a 9% conversion rate in ad campaigns, generating an extra $30K monthly in sales.

• Increasing survey response rates by 20% via email marketing campaign, boosting the DRP performance scores of all six shops by an average of 95 points.

• Implementing a social media content calendar and producing video content, averaging 1K via organic growth.

• Developing dynamic landing pages for ad campaigns with back-end Google and Meta tracking.

• Implementing a combination of hashtag strategy and engaging subject matter to accumulate over 4M views and 300K likes on TikTok to date.

• Analyzing KPIs, market indicators, and industry trends to revamp brand messaging.

• Implemented SOPs for global voucher code tracking across 30+ stores, reducing the risk of losing or mismanaging global data vouchers, saving a minimum of $5K per sale event.

• Revamped product packaging design and value propositions that led to a 21% increase in sales.

• Managed 70 digital kiosk screens, driving a significant amount of walk-in traffic.

• Designed the UI for retail kiosks placed in military bases, airports, and Carnival cruise ships globally, resulting in a minimum 13% increase in sales quarter after quarter since launch.

• Crafted digital graphics, campaigns, and marketing collateral for three distinct products within a tight timeline, thereby preventing logistical issues or delays in the global launch dates.

• Established a sales reporting funnel strategy alongside the marketing director, resulting in improved client retention and increased team productivity by 30%.

• Developed a staff training program and coordinated training seminars.

• Organized charity galas and networking seminars and expanded our client portfolio statewide.

• Implemented a financial reporting strategy that boosted monthly revenue by an average of $120K by identifying billing discrepancies or lack of prior authorization submissions.

• Developed an internal marketing strategy, including cold calls, scripts, and email campaigns, acquiring an average of three new clients monthly.

• Redesigned marketing collateral and wrote ad copy and articles, increasing customer inquiries via social media by 78%.

B.A in Fine Arts