From Grit to Gloss: VVS’s Brand Transformation Story

VVS Auto Detailing is a high-end detailing company specializing in paint protection film (PPF), ceramic coating, and heritage vehicle care. Following their expansion into a new 10,000 sq. ft. facility, I was brought in to elevate their brand presence to match the sophistication of their clientele—owners of hypercars, vintage race cars, and competition vehicles. While the service quality was exceptional, the brand lacked visual identity, cohesive messaging, and customer education tools.

Contributions

• Market Research & Messaging: Conducted competitive analysis in the luxury detailing space and identified key search terms. Wrote refined, educational copy that clarified service differences like PPF vs. ceramic coating, designed to both inform and convert.

• Brand Identity Development: Created VVS’s first official brand guidelines, including a modern color palette, custom iconography, typography system, and logo lockups. Curated premium visual assets to align with the company’s elevated positioning.

• Marketing Collateral Design: Designed modular marketing graphics for each core service, with formats tailored for print, digital, and social media use—ensuring a consistent experience across platforms.

• Digital Optimization: Branded and optimized social profiles, structured SEO-friendly URLs, and implemented Google Business Profile enhancements to improve discoverability.

Results